Showing posts with label 17-14. Show all posts
Showing posts with label 17-14. Show all posts

Sunday, February 3, 2008

One 'Giant' leap for marketing: Something We Could Have Used: A Crystal Ball

Giants won! So let's go buy a Waterford Crystal Commemorative Football at Macy's. That's what I'm talking about!

Seriously -- within three hours of the New York Giants astonishing 17-14 upset Super Bowl win over the New England Patriots, Macy's online was emailing ads to crystal-collecting football buffs, inviting them to get their own Waterford Crystal XLll Super Bowl Champion Football for $185.

"Larger than life! On football's ultimate proving ground, one team stands alone – the New York Giants have won it all! Commemorate every bone-crunching tackle and triumphant touchdown with this limited edition Waterford Crystal football."

In case you were concerned about imitations, no worries: each individually engraved and numbered piece includes a certificate of authenticity, certifying that it is a real, authentic, genuine, top of the line crystal football from Waterford. http://www1.macys.com/catalog/product/index.ognc?ID=298539&EXTRA_PARAMETER=ZOOM&CURRENT_PAGE=0

It is lovely -- engraved with the Giants' M&M-looking logo and "Champions", it looks kind of like a real expensive two-ended pineapple. http://www.macys.com/catalog/product/index.ognc?ID=298539&PartnerID=email

Now, if you could get your hands on it, the real collector's item might be the New England Patriots version -- it's crystal clear they must have had two made up just in case, one for each team, especially considering the Patriots were heavily favored to win by everyone.

You don't suppose the real reason it will take 6-8 weeks to get the commemorative crystal football is because Macy's went with the pundits and only pre-made ones with the Patriots inscribed as champs?? Naaah...

(In case you haven't heard, here's a message to you now that you're back from outer Mongolia, which is the only place on the planet you could have managed to evade the news:

With half a minute to play, the Little Football Team That Could ruined a perfectly good season for the New England Patriots, 17-14. There was no getting stunned and jubilant fans and well-wishers off the field for the final two seconds of Super Bowl XLII. See the New York Times account: http://www.nytimes.com/?emc=na Read it in the Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2008/02/03/AR2008020301882.html?referrer=email)

Giants fan John Travolta, who gave 34-24 odds on the Patriots prior to the game, must have been delighted by the Giants win. Unless, of course, he actually cash bet on those more likely odds.

Where's a crystal ball when you need one?
-- J. Louise Larson http://jlouiselarson.blogspot.com/

See an early version of this blog online at The Arizona Republic's site:

http://www.azcentral.com/members/Blog/jlouiselarson